Speed‑to‑Lead Calculator

Speed‑to‑Lead Calculator

See how instant response with an AI Assistant can boost booked consultations.
Advanced: tweak conversion assumptions

These defaults reflect widely cited speed‑to‑lead studies data for the legal industry as a whole. Adjust if you have firm‑specific metrics.

Response windowConversion rate
Immediate (0–1 min) %
Within 5 minutes %
~1 hour %
24+ hours %

Estimated consultations / month

Projected monthly revenue

Annualized revenue

− $0 lost / month at Immediate (AI)
Based on your selected response time: Immediate (AI)

Assumption snapshot: Immediate (0–1 min) often converts ~4× higher than slow responses; legal leads contacted after 24 hours typically see <3–5% conversion while instant replies see ~15–20%+.

Tip: Set your baseline to 24+ hours to visualize the boost from turning on an AI Assistant that answers instantly.